Manufacturing Leaps Ahead!

April 12, 2010

by Dennis Gallaher

Time to Support Your Brand & Sales!

Manufacturing in the US is bouncing back in a big way, according to the Institute for Supply Management’s March 2010 PMI. This report shows a tremendous 3.1 percent increase in overall manufacturing activity compared to February 2010. (View the complete ISM report online.)

March 2010 also marks the eighth consecutive month of expansion in the manufacturing sector and the eleventh consecutive month of overall economic growth, according to the latest Manufacturing ISM Report On Business^®. Our current rate of growth is the fastest since July 2004.

Demand for your products.
According to the ISM report, the index for both new orders and production rose above 60 percent this month, closing the first quarter with significant momentum going forward. As the economy continues to improve, your customers and prospects will be ramping up production and requiring the products you manufacture. Now is the right time to effectively reach them, and remind them of your products, advantages and solutions.

Support your brand.
We understand it may seem difficult to tie brand development to sales. However, those who do not invest in their brand experience consequences such as larger investments in sales activities, increased difficulty closing sales, and erosion of price and profitability. In a difficult economy, having confidence when making marketing decisions and investments is essential--and because of this, strong branding efforts result in the most market share gain.

We can help you.

As experts in marketing to businesses and manufacturers, we are uniquely positioned to partner with you and your brand. And new marketing technologies make reaching your audience more cost-effective than ever. Our unique Orbital Branding® strategy surrounds and reaches your customers at every stage of the consideration process.

The time is now.

Remember that even as marketing expenditures continue to be scrutinized in cost-saving efforts, consistent brand exposure aimed at your primary target markets is still the key to sustained recovery and long-term growth. Let us show you how Orbital Branding can elevate your brand to the Next level. To comment, or for a brief presentation and free consultation, contact Dennis Gallaher, president, at 952-934-8220 or email him at dennis.g@nextcom.com.