Next Buzz
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79% share content mostly online. Are you in?
79% share content mostly online. Are you in?
Since B2B marketers believe the majority of their customers and prospects are online, 79% of them are sharing most of their content online, according to HiveFire, Inc., an online marketing technology company who surveyed nearly 400 marketing professionals about the state of the B2B market. These results indicate that marketing professionals are placing more value on content marketing as a key tactic in their overall promotional strategy—far surpassing search engine marketing, public relations and even print, television and radio advertising for category growth.
What exactly is Content Marketing? Content marketing is the creation and publication of original content—including articles, blog posts, case studies, white papers, videos and photos—used to not only generate leads but also to enhance a brand’s visibility by displaying a company’s expertise and establishing “thought leadership.”
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Next MediaHub™: Higher Visibility for Your Industrial & Commercial Products
Next MediaHub™: Higher Visibility for Your Industrial & Commercial Products
In this new era of online marketing, getting your products and services in front of editors and customers is an ongoing challenge. While there are hundreds of media outlets, few offer a central location for editors and prospects to view the latest news and articles on industrial, commercial and medical products. Which is why we introduced Next MediaHub™, the online portal where industrial newsmakers meet. MediaHub provides a resource for business-to-business companies to distribute, share and monitor the latest industry news and product developments. It also provides centralized access to vital marketing resources. Next MediaHub allows editors and users to participate and view:
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Content Marketing is King: Are You in the 82?
Content Marketing is King: Are You in the 82?
Traditional B2B marketing is now being replaced by a more preferred tool for today’s marketers: Content Marketing. 82% of B2B marketers are now using content marketing as a strategy in their marketing programs, according to HiveFire, Inc., an online marketing technology company who surveyed nearly 400 marketing professionals about the state of the B2B market. These results indicate that marketing professionals are placing more value on content marketing as a key tactic in their overall promotional strategy—far surpassing search engine marketing, public relations and even print, television and radio advertising for category growth.
What exactly is Content Marketing? Content marketing is the creation and publication of original content—including articles, blog posts, case studies, white papers, videos and photos—used to not only generate leads but also to enhance a brand’s visibility by displaying a company’s expertise and establishing “thought leadership.”
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Content is King.
Content is King.
Despite an upside-down marketing environment, some basic marketing principles haven’t changed. The name of the game in marketing is still achieving awareness—and studies show the key to market share and profitability still lies in increasing awareness of your company, products and services. However, what has changed is how companies achieve gains in awareness. Historically, the methodologies for increasing awareness were primarily rooted in print advertising and traditional public relations activities.
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Are you getting the press coverage you deserve?
Are you getting the press coverage you deserve?
If you are like most companies, you would say the answer is no. To get your products covered, you need a public relations (PR) advocate that has established day-to-day relationships with hundreds of editors--one that can pitch your products and stories to the right people at the right time to get the widest reach into your target audience.
Below are links to three very recent editorials that have advocated our clients’ expertise to current and potential customers:
“Flexible Lease Options Keep Cash and Credit Lines Intact”
(Construction Business Owner, March 2010)
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Manufacturing Leaps Ahead!
Manufacturing Leaps Ahead!
Time to Support Your Brand & Sales!
Manufacturing in the US is bouncing back in a big way, according to the Institute for Supply Management’s March 2010 PMI. This report shows a tremendous 3.1 percent increase in overall manufacturing activity compared to February 2010. (View the complete ISM report online.)
March 2010 also marks the eighth consecutive month of expansion in the manufacturing sector and the eleventh consecutive month of overall economic growth, according to the latest Manufacturing ISM Report On Business®. Our current rate of growth is the fastest since July 2004.
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Is Your Marketing Hibernating or Generating?
Is Your Marketing Hibernating or Generating?
In 2009, the economic downturn forced many companies into the red, leading them to pull back hard on marketing. Without this investment, these companies effectively diverted themselves from the public eye—hibernating until market conditions improved. Now as the recession begins to lift, those who remain in hibernation place themselves at a significant disadvantage, potentially losing hard-earned market share to more visible and aggressive competitors.
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Is Print Dead?
Is Print Dead?
As B2B marketers, do we believe that print advertising and offline printed materials have become a thing of the past? Has the economic downturn been a catalyst for the mentality: “We don’t have the budget for print, so online must be the way to go”? Have you been misled by the hype of social media? Are you trying to replace print publications that reach hundreds of thousands of specifiers in your target markets with a few hundred Twitter followers? Or with unsolicited eNewsletters that are opened by a small fraction of recipients? Have you poured all your efforts into a website that doesn’t get page rank or convert new traffic? Is your growth paralyzed by dilution of your marketing efforts and confusion over how online and offline tactics should work together?
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Orbital Branding™. The world revolves around the user.
Orbital Branding™. The world revolves around the user.
Today it’s not so much about targeting users. It’s making it easy for users to target you.
‘The Perfect Storm’ that’s changed marketing communications forever.
In the past several months, events and economic conditions have combined to change the way companies communicate and sell to their markets. A tsunami of change, in online resources, customer behavior and a historic economic collapse, have shattered old marketing models.
It’s been said, “the thing about a recession is—it ends.” Are you positioned to take advantage of the market resurgence? Do you expect to return to ‘business as usual’ when most evidence shows that model will no longer exist? One thing is certain:
The Web and the Search Engine have shifted control to the user.
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Next Communications has game-changing, affordable online marketing strategies that help you grow—even in a down economy.
Next Communications has game-changing, affordable online marketing strategies that help you grow—even in a down economy.
Part one of a two-part article on succeeding with low cost online marketing techniques.
Learn how to gain market share without a big budget.
Economic uncertainty has caused many companies to pull back hard on marketing activities. Despite this, some companies are not only able to succeed, but actually gain market share at the expense of their inactive competitors by honing an affordable, lean online strategy that focuses on content generation, tactical publicity and Search Engine Marketing (SEM). In this two-part series, we'll reveal how you can develop an integrated online marketing presence, drive traffic to your website and reduce your lead development costs, even in the face of reduced budgets.